This year, Rolling Stone magazine is celebrating its 50th year on American newsstands. It’s also 45 years since I launched the Australian edition, which is still going strong.
Back in 1967, I was publishing a pop-music tabloid called GoSet, selling 70,000 copies a week across Australia. America had no nationwide music paper until late that year when a uni dropout named Jann Wenner started Rolling Stone. Jann and his writers, designers, and photographers believed that, more than fun dancing music, rock n roll was an expression of an emerging youth culture that would change the world.
In 1970, I stayed for two weeks with Jann and his wife Janie in San Francisco, and apart from having fun we made a deal that I would publish an Australian edition, launching in January 1972. Working out of a group house in Glebe, a few mates and I coaxed the Aussie Stone toward sustainability then, in 1976 I sold the Australian franchise to a trio of Sydney gonzo publishers and moved myself to New York.
My interests were in political, environmental, and cultural upheaval, all of which I was in favour of. I kept up with Rolling Stone during my New York decades through occasional encounters with Wenner and by reading the infrequent outside-the-box political stories he published.
On this 50th anniversary of Rolling Stone, these few major stories from the archives stay with me:
Tom Wolfe’s radical chic. When I arrived at the Wenners’ home in 1970, that night’s real dinner guest was Tom Wolfe, the writer of four books with long titles such as The Electric Kool-Aid Acid Test. Jann and Tom talked about The Brotherhood of the Right Stuff, a story about American astronauts that Tom was writing for an upcoming issue of Stone, with photos by Annie Leibovitz on the biggest assignment of her nascent career. Wolfe’s stories, dubbed “New Journalism”, were rich in lively descriptions of characters, places, and cultures in motion, and major critics of media and literature loved that he inhabited the tripping brains of the heroes while containing them in a well-woven story. Given where we are now in terms of fact/fiction/faction, Tom might have been a mixed blessing to journalism. Recently I found this quote from Tom: "I think every living moment of a human being’s life, unless the person is starving or in immediate danger of death in some other way, is controlled by a concern for status.”
Fear and Loathing. When we launched the Aussie Stone, Hunter S. Thompson, the chain-babbling trasher of all cultures, was cranking writing genre-bending up a notch with his epic reports on the 1972 US election and on convention events in Las Vegas. HST and his Samoan attorney (actually Mexican) famously travelled with suitcases of booze, pills and white powders, while attempting to unravel white racism toward Latinos. Thompson did a great job of trashing the suit-wearing, over-eating, know-nothing guys who run much of America, but his ferociously first-person reportage also may have inspired a million online ratbags.
The reporter who died after killing the General’s career. In 2010 Michael Hastings, a 30-year-old freelance writer, spent time on the road with General Stanley McChrystal whom President Obama had put in charge of the US war against the Taliban in Afghanistan. McChrystal and his support crew let Hastings into diplomatic meetings, late-night booze-ups, and heavily armed visits to alienated Afghanis and disillusioned GIs.
Hastings’ story for Rolling Stone faithfully reproduced the General’s no-bullshit repartee, making it stunningly clear that McChrystal and his fellow top brass were appallingly full of shit -- also ignorant, arrogant, crazy violent, and destined to fail at saving Afghanistan.
After Obama read the article, he fired McChrystal and backed away from his “strategy” of having troops occupy villages to hunt down insurgents while simultaneously uplifting the good citizens.
US military and intelligence honchos don’t like being discredited by journalists (or black Harvard-educated Presidents), and they may have had a role in Hasting’s violent death in June 2013. Last month Wikileaks released documents on how the CIA can remotely control recent model cars. Hastings’ Mercedes hit a pole at full speed on a suburban street in LA at 4:25am.
Yes there is a theme in all this – it’s all about men behaving badly, sometimes the writers themselves. Jann always tilted his magazine strongly toward men as contributors, and readers (66% male). In a list of “50 notable current and former staff of Rolling Stone” on Wikipedia, there are only three women. One is a music journalist, one was publisher for seven years and is not well-remembered by the company, and the third is Sabrina Erdely, who wrote the notorious Stone investigative piece titled A Rape on Campus in 2014 which was subsequently adjudged profoundly flawed, costing Wenner Media millions of dollars in multiple defamation and libel cases (still ongoing).
I put Hastings’ revelations about just how crass and dangerous the Masters of War really are, at the top of Rolling Stone's journalistic achievements.
Me, I’m a little bit glad Wenner has published Stone for all those years -- and glad I didn’t.
Footnote: Jeune Pritchard interviews Phillip on ABCTV in January 1972, about the showdown with Rupert Murdoch’s Southdown Press over the launch of the Australian Stone -- here: http://www.youtube.com/watch?v=3UBNHDxB9ZM